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Author Archives: Hans Norden

Bigger, Higher, Faster, Farther …

Facts tell but stories sell. Here’s an up to date story that’s of immediate relevance to your business. That’s right; I’m talking to you, the CEO decision-maker with ultimate authority and ultimate responsibility for the success and failure of the company. The highly successful F-16 fighter jet was developed in secret; not just kept away […]

Is our approach to business insane?

Albert Einstein once described insanity as “Doing the same thing over and over again and expecting different results”. He also said that: “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”  You don’t need to be an Economist or a Business analyst to […]